Data & Planning. Pencil & Digital.
Strategy / Research / Conceptual / Production
Whether it's a simple mailer or a complex B2B web application, obtaining as many details and relevant information as possible prior to a project beginning is an important part of my creative and development processes. Both clients and team members appreciate and recognize the attention to detail I put into project scopes and project planning. I believe the more that's known, the more efficient the production process is – saving time that can be better used to flush out more creative and out-of-the-box ideas. Pen and pencil sketches, copy-only mockups, wireframes, and white-board flow charts mark the first steps in any project. The range of production work I've personally completed through the years includes: branding strategies, marketing strategies, brand identity, collateral, packaging, displays, presentation templates, restaurant/retail layout sketches, print ads, radio commercials, billboards, vehicle wraps, product video demos, digital ads, SEO, front-end website design and development, and website and web application project planning and management.
Inspiring & Leading. Listening & Adapting.
Collaboration With Team & Clients / Managing Projects & People (Personally & Professionally)
At an early age, whether it was visiting my dad's office or listening to him talk about the team working on a new Anheuser Busch pitch, I learned that a project is stronger the stronger the team is. I still believe that today. An individual can only do so much, but with a good client idea or a different approach suggested by a colleague, the finished product has the potential to be the best it can be. When everyone is contributing, morale is higher, loyal bonds are forged, and better work is being done. Communication and honesty are important with my client and freelance designer/developer/copywriter relationships. Internally, we develop a project timeline prior to the client kick-off meeting. Meetings are held with the team and clients throughout a project, with the goal of keeping everyone on task and to address questions or issues in a timely manner. Concepts and solutions are presented and thoroughly discussed with an open mind to changing an approach. If a client likes a freelancer's solution, I make sure the freelancer knows the client loved what they did. The delivered finished product is a collective accomplishment for everyone involved.
Networking & Prospecting. Meetings & Pitches.
Business Development / Presentation Skills / Client Interaction
On the client end of things, just looking at my last five years, my workweek is a combination of project intake meetings, writing proposals, and presenting projects. Before that, whether it was freelancing in Los Angeles, interacting with customers on a daily basis with the retail brand, or meeting with potential private label clients or c-store merchants with the financial start-up, I've learned along the way that being confident but humble, listening, and learning to respond well to criticism or rejection are all important when interacting with clients and customers. Having experience across multiple mediums has allowed me to be able to effectively and intelligently communicate to clients a visual concept, how we are funneling a site visitor to a purchase decision, or how data is being pulled into a web application. And in turn, effectively communicate back to the team the client's feedback. I was pleasantly surprised how supportive Kansas City is of their business community. Attending coworking space events to 1 Million Cups; Coffee & Design seminars to Middle of the Map Fest forums; and, startup business pitches to startup crawls; I've been able to easily network to develop business and personal connections while also learning and growing.
Mentoring & Speaking. Supporting & Educating.
Creative & Business Support for Friends / Speaking to Students / Radio Segments
Quite a few clients have become friends. And a number of old friends have their own businesses. So I often end up consulting (free or discounted) regarding their branding and marketing. At times so too is the nature of coworking spaces, of which I've officed in several throughout Downtown KCMO and the Crossroads. Several times over the last 5 years I've enjoyed traveling back to Mizzou to talk to Senior Seminar students, advising them on what to expect when they get out of school. And in the past helping people make connections in cities they've recently moved to in which I once lived in. Back in early '15 an acquaintance had a radio show about business and finance that I would be on once a month to talk about branding and marketing for small businesses. I enjoy giving back and helping young creatives or entreprenuers find their way.
Principal / Creative Director
’10 - present
Partner / Art Director
’12 - ‘13
Seroka & Associates
Freelance Designer / Developer
’10 - ‘11
Freelance Designer / Developer
'05 - '10
Art Director / Marketing Director
’08 - ‘09
Principal / Art Director / Marketing Director
’06 - ‘08
Momentum Worldwide - Los Angeles
Graphic Designer Intern
Imprint Freelance Club - Mizzou
Maneater Newspaper - Mizzou
Momentum Worldwide - St Louis
Graphic Designer Intern
I frequently use: Illustrator, InDesign, Photoshop, Dreamweaver, and Microsoft Office.
CMS experience: Primarily WordPress and a freelance developer's custom CMS. I have used Expression Engine once in the past and gave a few other CMS's a try as well.
I used to use: Premiere Pro and Flash quite often, but haven't in a few years.
I'm a pretty quick learner when it comes to learning new programs or applications.